PSA Campaign Numbers Soar

The 2005 campaign, "A Portrait of Hope," is our fifth campaign. It focuses on real stories about people's solutions to the problems of hunger, affordable shelter and daycare in their own communities. So far the campaign has gained over $9 million in donated airtime and page space, bringing the total advertising value to more than $46 million over the past five years.

The 2004 campaign, "One Nation," reminded Americans of the resourceful nature that has built our nation and urged Americans to work together to end poverty once and for all. The campaign gained nearly $12 million in donated airtime and page space. "One Nation" was the fourth national PSA campaign released by CCHD since 2001. In 2003, a campaign titled “Real Words” brought the concerns of Americans in poverty to more than 400 million viewers nationwide, running on TV and radio stations and in newspapers and magazines from Maine to California. The campaign garnered more than $11.2 million in donated airtime and page space. The 2002 campaign, entitled "1 in 6," focused on the plight of US children in poverty; the 2001 campaign, called "Poverty, USA," brought awareness to the enormous numbers of Americans still living in poverty.

Our upcoming 2006 campaign will follow the 2005 campaign, "A Portrait of Hope," by telling real stories of people who are finding ways to bring help, hope and, most important, permanent solutions to the problems of living in poverty.