PSA
Campaign Numbers Soar
Last year's 2004 PSA campaign, "One Nation," reminded Americans of the resourceful nature that has built our nation and urged Americans to work together to end poverty once and for all. The campaign gained nearly $12 million in donated airtime and page space. "One Nation" was the fourth national PSA campaign released by CCHD since 2001.
In 2003, a campaign titled “Real Words” brought the concerns of Americans in poverty to more than 400 million viewers nationwide, running on TV and radio stations and in newspapers and magazines from Maine to California. The campaign garnered more than $11.2 million in donated airtime and page space. The 2002 campaign, entitled "1 in 6," focused on the plight of US children in poverty; the 2001 campaign, called "Poverty, USA," brought awareness to the enormous numbers of Americans still living in poverty. To date, all four campaigns account for more than $36 million in donated media during the course of their runs - and the Ad Council has officially endorsed all four campaigns.
The 2005 campaign, "A Portrait of Hope," is our fifth campaign and is on track to reach an even greater audience with real stories of people who are finding ways to bring help, hope and, most important, permanent solutions to the problems of hunger, affordable shelter and daycare in their own communities.
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