Media Seminars

Learn how to handle crisis communications, prepare for and negotiate interviews, define and structure your message, or enhance message impact and shape "sound bites, plus much more.

The seminars will be presented by Barry McLoughlin and Laura Peck of McLoughlin Media. McLoughlin Media is one of North America's leading media training and consulting firms with offices in Canada and Washington DC. They have been providing customized training programs in leadership communications, media interviews, crisis communications, presentation skills, speech delivery, risk communications and strategic communications planning for 35 years and have trained tens of thousands of professionals in over 5,000 organizations across North America and around the world. Presenter BIOS

Each leadership communications seminar will focus on a different topic. Please see below for individual dates, locations and topic focus. To register for one or more of the following media training seminars, please fill out the online registration form noting the seminar(s) you wish to attend. 

We wish to thank the Archdioceses of Denver for being the host location for one of this year's seminars.

For additional questions, please contact Chieko Noguchi, director of USCCB public affairs at 202-541-3206 or  @email.

Leadership Communications - Messages and Media

March 21, 2019
8:30 a.m. - 4:30 p.m.

The Offices of the United States Conference of Catholic Bishops
3211 4th St NE
Washington, DC 20017

An intensive one-day workshop for the bishops and leaders at every level who wish to hone their mesages and develop a strategic approach to maximizing the focus and impact of messages through the media, social media, and other high-stakes communications environments.

Participants are asked to come to th seminar with a set of draft messages on two key issues and will work on those messages over the course of this fast-moving program. You will have the opportunity to try out your messages in media interviews, followed by individual, constructive feedback.

Participants will learn key techniques in how to succeed in a media interview, bridge over to your messages, overcome nervousness and convey appropriate and effective verbal and non-verbal techniques. How - and when - to use social media, do's and don'ts.

SEMINAR INCLUDES: PowerPoint slides; video illustrations and 'Encountering the Media® pocket tips booklet by Barry J. McLoughlin


Please register
no later than March 18, 2019

Leadership in Times of Risk and Crisis

April 4, 2019
8:30 a.m. - 4:30 p.m.

The Archdiocese of Denver 
1300 S. Steele Street
Denver, CO 80210

A  one-day practical, interactive seminar for leaders at every level of the Church.  Learn best practices in risk and crisis communications from two leading leadership communications trainers in the essential knowledge and skills for leaders to communicate effectively.  Featuring realistic simulations and individual feedback, on your skills as a spokesperson; how to gain control of the issue, communicate proactively with the media, engage and listen to communities and build trust and credibility as a spokesperson.

Participants will learn how to strategically manage risk issues [issues that affect life, health, safety, environment, or those that have the potential for disruption],manage perceptions and expectations, handle public meetings, conduct consultations, manage media relations through the process.

Participants will learn how to anticipate and provide leadership in times of crises, the key steps in managing a crisis, handle a news conference [video-recorded simulation], and utilize social media in a crisis.

SEMINAR INCLUDES: Presentations, video illustrations, video-recorded exercises, followed by constructive feedback, PowerPoint slides, ‘Overcoming Panic and Fear: Risk and Crisis Communications’ Pocket Tips booklet by Barry j. McLoughlin.


Please register
no later than April 1, 2019



Each attendee is encouraged to locate a hotel nearest their seminar location and also arrange for their individual travel needs to and from hotel to seminar site. A continental breakfast and lunch will be provided at each seminar location.



Made Possible By

The Media Seminars are made possible by a grant from the Catholic Communications Campaign.  The Catholic Communications Campaign (CCC) is an actively of the United States Conference of Catholic Bishops that develops media programming, projects and resources to promote gospel values. Donations from Catholic parishioners make possible the work of the CCC.