General
CCHD: The Feasibility Study Will it Work? (1999)
Catholic Campaign for Human Development
The Feasibility Study: Will it Work? Exploring the Potential of Your New or Expanding Enterprise
You’ve got a great idea—but will it work? Every new business deserves a careful analysis of its prospects for survival, before time, energy, and capital are invested. This preparatory thinking affords the opportunity to evaluate the likelihood of success and to refine your proposed approach, perhaps deciding to develop a different business, in a different location, or with a different specialty product. You may even determine that the best choice is to not start this business at all: a most important finding that represents a more enlightened decision, based on the information gathered, rather than failure.
As an introduction to your feasibility study, begin by fully describing the proposed enterprise under exploration. This description should include the name, type, and size of the business. Further, it should characterize its industry or sector, and the services or products that it will deliver. Finally, it will identify its customer market, both by geographic location and other characteristics.